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What is the endorsement effect?

What is the endorsement effect?

http://www.youtube.com/watch?v=3ExlfzWBOok If you prefer to read, the following is the full transcript: Some countries offer employer-sponsored retirement plans for its employees. Typically, employees are required to make some choices as to the kind of investments they need to decide. However, such choices potentially can be too complicated. The decision not to decide often means that individuals look to their employers for guidance. Studies suggest that even when no explicit guidance is … [Read More...]

lease buyback scheme hdb

Lease Buyback Scheme – a viable financial planning tool?

Announcement was made on 3 September 2014 by Prime Minister Lee Hsien Loong during his National Day Rally speech that the scheme would be extended to four-room flats.  What is the Lease Buyback Scheme? Is it a viable financial planning tool? Under the current Lease Buyback Scheme, flat owners sell the tail end of their lease back to HDB while retaining a 30 years lease. The following is an example: Mr. John owns a 3 room flat with a remaining lease of 70 years. The current market value … [Read More...]

How financial advisers are paid?

This article is inspired by this article YOUR PRACTICE-How to tell clients financial advice isn't free. I have met many individuals who could not understand how financial advisers are paid. Very often, they think financial advisers have a salary. In Singapore, most advisers do not have a salary. They are self-employed. However, regulation requires them to be subject to a single Principal which is in charge of compliance, training and their competency.  So here is a short article on how … [Read More...]

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Recent articles

direct selling directasia

DirectAsia online term life insurance

Many may have heard of DirectAsia selling motor insurance online. However, what is little known is DirectAsia’s online term life insurance which was launched on 9 October 2013. The term life insurance is underwritten by AXA Life. This online purchase is not the same as MAS’ push for life insurers to sell directly. DirectAsia is […]


Medical Expenses – how expensive can it get?

Have you heard of the story of Marjorie who was diagnosed with a bone cancer at just six? After fighting for 6 years, she passed away leaving her parents in debt. The estimated medical expenses for cancer was whopping $400,000! Marjorie’s grandmother even sold her flat to help pay for medical expenses[1]. Consider another case: […]

cpf life sovlency

ST forum: Guarantee CPF Life solvency for peace of mind

The following letter was published in Straits Times Forum page on 13 August 2014 regarding CPF Life solvency: Guarantee CPF Life solvency for peace of mind THERE is merit in removing the Central Provident Fund Minimum Sum cap (“Call to remove cap on CPF Life top-ups“; last Wednesday). There are those who have met their Minimum […]


What happened to Traded Endowment Policies?

Never heard of Traded Endowment Policies anymore. Around 2007, Traded Endowment Policies were aggressively marketed to many investors.  Today, we seldom hear of anyone marketing such products anymore.  No prize for guessing why. Traded Endowment Policies are just regular premium insurance endowment policies. These endowments have cash values and maturity values. All Traded Endowment Policies […]

care needed when buying insurance direct

ST forum: Care needed when buying insurance direct

The follow letter was published in Straits Times forum page on 4 August 2014: Care needed when buying insurance direct I SUPPORT the Monetary Authority of Singapore’s move to offer consumers a choice in buying life insurance direct without paying for commission (“Come early 2015: Buy basic insurance directly, save on commission“, last Wednesday). It […]

cpf private pension plans

ST forum: Exercise caution on CPF private pension plans

The following letter was published in Straits Times on 31 July 2014 regarding CPF Private Pension Plans: I URGE the Government to proceed with caution in allowing Central Provident Fund members to invest in CPF private pension plans (“Private pension plans an option: Tharman“; July 23). In 2004, the CPF Board solicited1 feedback from industry players […]

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