Over the past 23 years, SIA shares returned 0%, while the Singapore market averaged a 3% annual return, including dividends. This isn’t necessarily a problem with the stocks or the market, but rather a result of familiarity bias—investors tend to stick with what they know. Just as people prefer familiar restaurants or supermarkets, investors often limit themselves to familiar markets, missing out on opportunities elsewhere. Watch this video on how to overcome this bias.
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