It is important for the individual to understand his or her needs first. After that, source for the most appropriate solutions. Most people do it the reverse – looking at the solution (product) first and try to fit their needs. This way of doing almost guarantees inappropriate purchases.
Although the only way to buy insurance is from insurance companies, empirical evidence has shown that the life insurance industry sells everything except insurance. See this article: LIA’s robust sales figure in life insurance unrelated to insurance. Buying insurance these days is more difficult as it may seem and therefore it is important to seek professional advice.
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